Although most entrepreneurs know their business side very well, they usually don’t know how to use Twitter to its full potential. Nevertheless, if you want to grow Twitter account organically and use your account effectively as an online entrepreneur, keep reading this article!
1. Optimize Your Profile
Whatever impression your Twitter account gives to the first-timers, they will immediately form a rough image in their minds regarding your business. Having a Twitter Egg as your profile picture can be a huge turn-off for individuals. Therefore, you should put some effort into your profile and make it stand out. You should use your brand logo in the profile picture and be creative with the banner. Don’t forget to choose the right Twitter handle for your brand. Your Twitter handle should include your brand name. Moreover, you must leverage your Twitter profile bio, location, and website link, so your potential customers can get to know your business better.
2. Pin Your Tweets
You may be familiar with this feature from Facebook. This feature is also available on Twitter, and you should use it to your advantage. You can pin any of your tweets by clicking on the 3 dots on the right side of a tweet and then “pin to your profile page”. Pinning a tweet lets you keep your tweet on the top of your feed no matter how many tweets you keep adding. It is a great way to bring the attention of Twitter users to an important business event, announcement, or product launch.
3. Use the Right Hashtags
Twitter was the pioneer of hashtags. Hashtags are a great way to make your content more discoverable and reachable on this crowded platform. Moreover, hashtags can facilitate you in getting a better engagement rate on your tweets. Of course, you will have to research your competitors and take inspiration as to what kinds of hashtags they are using for their tweets. It’s better to stick around 2 hashtags per tweet and make sure they are relevant to your brand to attract the right audience to your page.
4. Tweet Regularly
Staying consistent on this platform allows you to offer more content to the audience to engage with, which drastically boosts your brand awareness and recognition. You can always use a scheduling tool to post your tweets down the road without fretting about missing a day of posting. 1 to 5 tweets per day are ideal, but you shouldn’t compromise on the quality of your tweets.
5. Measure Results
No matter how effective you think your Twitter marketing strategy is, you won’t really be able to know what’s working for you if you don’t measure results. Twitter offers a built-in analytics feature that lets you keep an eye on several important metrics. This way, you can easily measure what’s working in your favour, and you can tailor your marketing strategy accordingly to save you valuable resources down the line.
